From this date, amendments introduced by Federal Law No. 168-FZ dated June 24, 2025, “On Amendments to Certain Legislative Acts of the Russian Federation”, are implemented. The law mandates that businesses utilize the Russian language in all points of contact with consumers.

This legislation supplements Article 10.1 of the Russian Federation Law “On Protection of Consumer Rights”. According to this article, information intended for public review by consumers (such as signs, indicators, menus, price tags, websites, mobile applications, and advertisements) are to be presented in Russian. Foreign words (such as sale, coffee, open) are permitted only if accompanied by an equivalent translation that matches the original in size and placement.

These requirements apply to companies engaging with individuals: retail stores, cafes, beauty salons, hotels, and so on.

Companies possessing registered trademarks and official corporate names may use foreign words without translation (Part 4 of Article 10.1 of the Consumer Rights Protection Law as amended).

 Article 4 of this law also amends the Federal Law “On Participation in Shared Construction”: names of residential complexes used in advertising are to be displayed exclusively in Cyrillic script.

Violations of these provisions will result in fines for legal entities: from 5,000 up to 10,000 rubles for breaches related to consumer information rules (Article 14.8 of the Code of Administrative Offenses) and from 100,000 up to 500,000 rubles for advertising violations (Article 14.3 of the Code of Administrative Offenses).